The Fareworks blog
Marketing guides for spas and salons
Practical, no-fluff guides on Google Maps, local SEO, Instagram, ads, WhatsApp and websites, written by the Fareworks team for spa and salon owners.
- 9 guides
- 6 topics
- Written by the Fareworks team
How to rank your spa on Google Maps: a step-by-step guide
Categories, treatments, photos and reviews: the exact steps that help a spa show up for "spa near me".
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How to rank for "salon near me": local SEO for salons
The local SEO steps that help a salon show up when nearby clients search on their phones.
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15 Instagram Reels ideas for salons that bring bookings
Transformations, stylist intros, bridal stories and more: Reel ideas that turn views into appointments.
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WhatsApp marketing for spas and salons: reminders, offers and rules
Quick replies, reminders and rebooking offers, plus the opt-in rules that keep your number safe.
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Why spa and massage ads get rejected, and how to get them approved
The images, words and landing pages that trigger rejections, and how to plan spa ads that stay approved.
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How to get more Google reviews for your salon or spa (the right way)
When to ask, how to make it easy, how to reply, and what never to do.
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Spa website must-haves: what every spa website needs to get bookings
Treatment menus, real photos, mobile speed and one-tap booking: the essentials of a spa website that converts.
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Bridal season marketing for salons: a month-by-month plan
Portfolio, lead ads and fast follow-ups, planned months before the wedding rush.
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12 spa marketing ideas to turn first visits into regular clients
Memberships, packages, reminders and seasonal campaigns that bring spa guests back again and again.
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