For spas
- Therapies listed one by one, from Ayurvedic to Thai
- Calm, professional photos that pass Google's rules
- Review requests after every treatment
Google Business Profile management
Google Business Profile management that gets you chosen on Maps
Your Google profile is often the first thing a new client sees, before your website or Instagram. We set it up properly, keep it fresh every week and build the reviews that help you stand out.
- Categories & services set right
- Weekly posts and photos
- Review routine built in
What it is
What is Google Business Profile management?
Google Business Profile (formerly Google My Business) is the free listing that shows your business on Google Maps and in local search results, with your hours, photos, reviews, phone number and directions.
Management means looking after that profile every week: keeping details accurate, adding photos and posts, answering questions and building reviews. A well-run profile helps you show up for searches like "near me" and gives people a reason to choose you over the next result.
- It's free to own, but it needs regular attention to perform
- It works hand in hand with local SEO for your website
- For businesses with several branches, every location needs its own profile
How a Maps search turns into a visit
- SearchSomeone searches "salon near me" or "spa in my area"
- Map resultsGoogle shows a map with a short list of businesses
- CompareThey check ratings, photos and opening hours
- ActThey tap Call, Directions or Website
What Google looks at
The three things that decide local rankings
Google says local results are based mainly on relevance, distance and prominence. We work on all three.
Relevance
How well your profile matches what someone searched for.
- Accurate primary and secondary categories
- Every service listed with a clear description
- A business description written for real searches
Distance
How far you are from the person searching. You can't move, but you can be clear.
- Correct address and map pin
- Service areas set properly if you visit clients
- Consistent name, address and phone across the web
Prominence
How well known and trusted your business is.
- A steady flow of genuine reviews
- Replies to every review
- Mentions and links from local websites, supported by local SEO
Nobody can guarantee a #1 position on Maps. What we can do is fix everything within your control and keep it improving.
What's included
Your Google profile, fully looked after
DeliverableWhat you getHow often
Profile auditA full check of categories, details, photos, reviews and competitorsAt the start
OptimisationCategories, services, description, attributes and booking links set up properlyAt the start
PhotosReal photos of your space, team and work added regularlyMonthly
Google postsOffers, updates and news posted to your profileWeekly
Review routineA simple review request process and polite replies to every reviewOngoing
MonitoringWatching for unwanted edits, spam and guideline issuesOngoing
ReportCalls, direction requests and website clicks in plain EnglishMonthly
How it works
From audit to steady growth
- Phase 1
Audit
We review your profile against nearby competitors and Google's guidelines.
A clear fix list - Phase 2
Fix & optimise
We correct details, choose the right categories, add services and photos.
A complete, accurate profile - Phase 3
Activate
Posts, review requests and Q&A start running every week.
A profile that looks active - Phase 4
Grow
We track calls and directions and keep improving what works.
A monthly report and next steps
Cost
What affects the cost
Every business is different, so we quote after the free audit. These are the things that make the biggest difference.
Number of locations
Each branch needs its own profile, photos, posts and reviews.
1 locationMany branchesStarting point
A new or suspended profile needs more work than an active one.
Active profileNew or suspendedLocal competition
Busy areas with many similar businesses take more effort.
Quiet areaVery competitiveContent you can share
Photos and updates from your team reduce production work.
You share photosWe create everything
Practical guide
Getting more from your Google profile
Signs you need it
- You don't appear in the map results for your main service
- Your photos are old or mostly stock images
- Reviews are few, old or unanswered
- Hours or details are sometimes wrong
Common mistakes
- Stuffing keywords into the business name
- Choosing a vague primary category
- Buying reviews or offering rewards for them
- Setting it up once and never updating it
How we measure success
- Calls and direction requests from the profile
- Website clicks and booking link clicks
- Number and rating of new reviews
- Visibility for your main service searches
Your options
Managing your profile: three ways to do it
Do it yourself
- Cost
- Free, but costs your time
- Consistency
- Easy to forget in busy weeks
- Expertise
- Learning as you go
- Joined up
- Separate from your other marketing
Freelancer
- Cost
- Usually a lower monthly fee
- Consistency
- Depends on one person
- Expertise
- Varies a lot
- Joined up
- Often one channel only
Fareworks
- Cost
- Monthly fee, scoped after the audit
- Consistency
- Planned weekly by a team
- Expertise
- Guideline-safe, done for many local businesses
- Joined up
- Linked with SEO, ads and WhatsApp
Doing it yourself can work well if you have the time. We're happy to share a checklist in your free audit either way.
For spas and salons
Google profiles for spas and salons
For salons
- Hair, skin, nails and bridal services with starting prices
- Weekly photos of real work
- Booking links straight from your profile
FAQ
Google Business Profile: frequently asked questions
Is Google My Business the same as Google Business Profile?
Yes. Google renamed Google My Business to Google Business Profile. It's the same free listing on Maps and Search.
- You manage it from your Google account
- It appears in Maps and the local results on Google Search
- It works best alongside local SEO
How long does it take to rank higher on Google Maps?
It depends on your area and starting point.
- Fixing details and photos can help quickly
- Reviews and prominence build over a few months
- Nobody can honestly guarantee a #1 position
Can I add keywords to my business name?
No. Your profile name should match your real business name.
- Adding keywords breaks Google's guidelines
- It can lead to the profile being suspended
- Categories, services and the description are the right places for keywords
How do I get more Google reviews?
Ask every happy client, at the right moment, with an easy link.
- Send the review link after the visit, for example on WhatsApp
- Reply to every review, good or bad
- Never buy reviews or offer rewards for them
Do I need a website if I have a Google profile?
A profile alone can bring calls, but a website helps you rank and convert.
- Google uses your website to understand your business
- Clients check prices and details before booking
- See website development
Can you manage profiles for several branches?
Yes. Each branch gets its own profile and reporting.
- Separate photos, posts and reviews per branch
- Consistent branding across all locations
- Branch-level reports so you can compare
Google Business Profile by city
Google Business Profile help in your city
City pages cover local searches, neighbourhoods and competition. Bangalore is first; more cities follow.
- Google Business Profile in Bangalore
- Hyderabad
- Mumbai
- Delhi NCR
- Chennai
- Pune
- Kolkata
- Kochi
- Goa
We work online with businesses across India, wherever you are.
Free audit
Find out why you're not in the Maps top three
We'll check your profile, reviews and local competition and send a clear fix list.
- Honest review of where you stand
- Clear priorities, not a sales pitch
- No obligation to sign up